By Wilhelmina Sahuleka

A select group of international guests were in attendance for a special unveiling moment created in collaboration with Japanese flower artist Azuma Makoto producing a large floral sculpture inside a giant box, which opened in a dramatic unveiling of both the collection as well as its new ambassador Úrsula Coberó.

Bvlgari’s CEO Jean-Christophe Babin hosted the night by first introducing Coberó and then showing an exclusive preview of the collection’s campaign shot by Mario Sorrenti.

A whimsical marriage of the Italian word for flower, fiore, and the English word forever, Fiorever establises the flower as an official symbol of Bulgari. Embracing le dolce vita, the Fiorever collection uses the classic flower jewellery motif, one the brand has reinterpreted over and over since the 1920s.

The free-spirited energy of Fiorever shines through the four-petal flower. Its center is a precious solitaire from 0.10 to 0.50 carats, and around the heart, the petals of each flower tilt upward, a display of Bvlgari’s trademark style of design through volume.