By Frances Hopes
This year once again, for its 20th edition as official partner, the Geneva-based Maison is dazzling onlookers with its daring and vividly coloured creations, set to shine on the famous red carpet and the legendary steps.
Chopard has been the Official Partner of the Cannes Film Festival since 1998, annually showcasing the quintessence of glamour through this creative and passionate cooperation. The Red Carpet collection resulting from this special partnership was introduced in 2007 to mark the 60th anniversary of the festival. Intended to adorn stars for their red carpet appearances, the creations stem from the imagination of Chopard Co-President and Creative Director, Caroline Scheufele. Cleverly blending ancestral skills and cutting-edge techniques, they take shape through a fascinating synergy between the various talents exercised within the House.