By Frances Hopes
This year once again, for its 20th edition as official partner, the Geneva-based Maison is dazzling onlookers with its daring and vividly coloured creations, set to shine on the famous red carpet and the legendary steps.
Chopard has been the Official Partner of the Cannes Film Festival since 1998, annually showcasing the quintessence of glamour through this creative and passionate cooperation. The Red Carpet collection resulting from this special partnership was introduced in 2007 to mark the 60th anniversary of the festival. Intended to adorn stars for their red carpet appearances, the creations stem from the imagination of Chopard Co-President and Creative Director, Caroline Scheufele. Cleverly blending ancestral skills and cutting-edge techniques, they take shape through a fascinating synergy between the various talents exercised within the House.
In a constantly reiterated feat of creativity, the collection is annually enriched by an additional model, as Chopard takes up the extraordinary challenge of offering a number of unique jewellery pieces to match the number of Festival editions to date. Thus, for the 70th anniversary of the event, no less than 70 creations inspired by women will be unveiled.
In addition to 2017 being the 70th anniversary of the Festival, it also marks Chopard’s 20th edition as official partner. For this special anniversary collection, Caroline Scheufele has dreamed up creations with vivid colours brilliantly illustrating her boundless creativity and the expertise of the artists exercising their skills in the in-house high jewellery ateliers.
Earrings and bracelets have always been red carpet favourites, discreetly or distinctively accentuating a slender neck or dainty wrist. This year’s Red Carpet Collection offers modern and audacious interpretations, both in terms of design or materials. Chandelier earrings, or round and supple models forming carpets of multi-coloured fine gemstones, are matched by broad cuff bracelets made of titanium and featuring richly brocaded arabesque motifs. This extremely light metal provides scope for all kinds of fancy touches and can be tinted in an incredible broad palette of colours, thereby reinforcing the sparkle of the stones adorning it.
Rings adorned with coloured stones of all cuts and majestic necklaces round off this kaleidoscope, ensuring a stunning celebration of 20 exceptional years shared by the world’s most prestigious film festival and the Maison Chopard.