By Natalie Ball
The luxury jewellery and watch Maison, Chopard, owned and run by the Scheufele family was founded in 1860. The Scheufele family have always had responsibility and ethics as an important part of their family philosophy. Naturally, they have always put sustainability at the heart of the values of Chopard.
More than 30 years ago, the family had the vision and determination to develop vertically integrated in-house production, and to invest in mastering high quality craftsmanship, from creating a rare in-house gold foundry in 1978, to nurturing the skills of high jewellery artisans and expert watchmakers. This meant that Chopard was able to manage all the processes from manufacturing to final product.