Created by limestone erosion which led to small holes being filled with water, the lakes are located in Mpongwe which is a town in Ndola, Copperbelt Province. ISSN: 1520-5509. It is a tourism circuit encompassing tourist attractions in 3 provinces of Zambia, namely Luapula, Muchinga and Northern; and includes the northern most parts of Central Province. Zambia tourism also boats some particularly adventurous sports. Sioma Ngwezi National Park, 3. Make your travel experience worth remembering by availing quality-assured services from Satguru Travel Ndola, and More ...... Home. Siavonga. Topmost Tourist Attractions to … While the recent international financial crisis negatively affected the tourist industry, dropping the number of arrivals to 710,000 in 2009, the tourism industry made a quick recovery. A regrettable last-minute heavy downpour on the opening… Source: flickr. 20 top most Tourist attraction places are 1. Places to visit in Zambia | 3. This is unfortunate in the wake of the recent turmoil that has rocked the industry. Chaminuka Game Reserve 344 Nature & Wildlife Areas By YolandeL The guides were friendly and knowledgeable, the... 2. Zambia tourism statistics for was 0.00, a NAN% decline from . It has better attractions which include; Kariba Dam one of the largest man-made lakes in the world and the Kalambo Falls one of the deepest falls in the world. It also specifies roles for a cross-section of public and private sector stakeholders. Zambia is known as the ‘Real Africa’, due to the diverse tourist attractions it offers. Are you Interested in Tourism Companies? The Zambia Tourism Agency (formerly Zambia Tourism Board) was established in 2015 to market and promote Zambia as a travel destination of choice, and to regulate the tourism industry. It slopes down from the high mountains and into the valley of the Luangwa River, which serves as a home to crocodiles and … 1. Zambia has significant potential for tourism and offers a wealth of natural tourism assets. Course entry requirements. Last week, Zambia’s Ministry of Tourism and Arts unveiled its new national Tourism Policy. Find what to do today, this weekend, or in March. Sangyang Beach, which is made up of Paradise, Osprey, and Pelican beaches, is considered by many to be the best beachfront in all of The Gambia. Zambia's folklore music and dance at the Expo 2020 in Dubai UAE, a representation of the 73 tribes of Zambia at the Sun Stage, UAE. THE Livingstone Tourism Association (LTA) has urged the Government to expedite the yellow fever impasse with the South Africa following the declaration of Zambia as yellow fever-free zone by the World Health Organisation (WHO). Zambia Launches New Tourism Policy: A Destination on the Rise. Ratings are based on 7,433 people reviews from 36 tourist attractions in the city. Zambia is in need of a revised national tourism plan to direct the government and private sector in promoting and developing tourism. Travel, Leisure / Tourism Jobs in Zambia job title, company, keywords --- SELECT LOCATION --- Bahrain Botswana Dubai Egypt Ethiopia Ghana Jordan Kenya Kuwait Malawi Malaysia Morocco Oman Philippines Qatar Rwanda Saudi Arabia Singapore Sri-Lanka Tanzania Uganda United Emirate Zambia Zimbabwe Zambia is endowed with rich tourism resources. Can tourism reverse the impact of poaching in Zambia and Zimbabwe? Travelers are voting Luanshya, Lake Kashiba and Mufulira as the best of 5 tourist attractions in Kitwe. When’s the Best Time of Year to Visit Zambia?January. The start of the year in Zambia is filled with heavy rain, which makes travel to other parts of the country difficult, but not impossible, due to impassible roads.February. February is characterized by rain and thunderstorms. ...March. ...April. ...May. ...June. ...July. ...August. ...September. ...October. ...More items... Tourism makes a significant contribution to Zambia’s economy. Solwezi, 2. It is re-known for its world class walking safaris, highly experienced guides and authentic safari camps. If it’s accommodation in Livingstone you’re after, you’ve come to the right place. 2 . Travelers are voting South Luangwa National Park, Lusaka and Livingstone as the best of 141 tourist attractions in Zambia. Visit top-rated & must-see attractions. Zambia hosted the United Nations General Assembly in 2013, and ever since then, Zambia has been growing as … Zambia tourism statistics for was 0.00, a NAN% decline from . Whether you want to throw by hand off a cliff or brave some of the best rapids on the planet, this is absolutely the place to be! Asia. There was a major and notable enhancement recorded during the period of 2006-2010 where there was a significant increase in tourist numbers along with greater investment from the … A full page Google map showing the exact location of 4 tourist attractions in Eastern Province. The more you explore this naturally beautiful country the more you realise how much this unexploited African country has to offer. It has comfortable climate, awe-inspiring natural wonders, an abundance of wildlife and ample cultures. Nice write up. Zambia is considered to be one of the most stunning, friendly, varied and untouched countries in Africa. In recent years, however, the country has become one of Africa's most up-and-coming tourist destinations. Not all of the national park is accessible, but along the relatively small valley floor you can see large mammals including elephant, buffalo, hippo, zebra and crocodiles. Natural attractions shine in Zambia. It lives up to its local (Tongan) name, Mosi-oa-Tunya, meaning “The Smoke that Thunders.” Most visitors stay in the nearby towns of Livingstone, Zambia or Victoria Falls, Zimbabwe. Utterly remote and wild, its virtually untouched by humans it is Africa in its purest form. So grab your binoculars as we go exploring ten of the best places to visit in Zambia. Devil's Pool Zambia’s socioeconomic status and Zam- bia’s agriculture. A core issue for Zambia is the effectiveness of public sector policy and strategic interventions in fostering the realisation of tourism’s potential. We have reviews of the best places to see in Zambia. The land of the legendary African walking safari, Victoria Falls, the wild Zambezi River,abundant wildlife,and raw wilderness,all in one friendly country. Visit top-rated & must-see attractions. 22 Deja Vu October 28, 2021 At 4:34 pm #12 Cosmos. North Luangwa National Park offers safari goers once of the finest wilderness experiences in Zambia, if not Africa itself. Let Us Make it Easier for You. The Zambia Tourism Agency (formerly Zambia Tourism Board) was established in 2015 to market and promote Zambia as a travel destination of choice, and to regulate the tourism industry. It is also one of the few destinations in Africa that is recommended by all just based on how incredible its natural beauty is. That means we have to have wholesale buyers experience the products. This is Zambia’s — and Zimbabwe’s — biggest tourist attraction. Looking for Work is Hard Work. Tourism in Zambia relates to tourism in the African nation Zambia.The tourism industry is a major and growing industry in Zambia. Top 10 Tourist Attractions in Zambia #1 VICTORIA FALLS. The ZTMP reports that while there is … Good roads linked to Kafue National Park from Mumbwa and Kalomo is yet another plus for tourism in Zambia. Find what to do today, this weekend or in March. Benefit from our presence in more 61 countries with 86 self-owned all around the world. The overall consequence is that Zambia’s tourism is underperforming, capturing only 3% of Sub-Saharan African tourists (Table 1). 2 – It offers people jobs and career prospects. More than 400 avian species call this vast reserve home. The latest Zambia International Tourism Expo held in Lusaka could have been overwhelmed with troubles beyond the control of the organizers, however delivered a convincing clarion call to this Southern African country’s tourism community which a robust, united front is required if lasting development is to happen. One of the lesser-known countries in Africa is Zambia. Visit top-rated & must-see attractions. Blue Lagoon National Park, 5. From the North and South Parks on the hippo and croc-infested Luangwa River, to the wide expanse of the Lower Zambezi, the vast and little-explored Kafue. “A successful domestic tourism sector is a prerequisite for success in attracting foreign tourists. It’s found in the central province and southern part of Zambia Kafue is one of the biggest parks in Africa covering … This is Zambia’s — and Zimbabwe’s — biggest tourist attraction. The tourism industry is a major and growing industry in Zambia. Victoria Falls is a waterfall in southern Africa on the Zambezi River at the border of Zambia and Zimbabwe. The tourism sector in Zambia is accelerating at a fast pace. The country is divided into nine provinces and 31 districts. Tourist attractions in Zambia Post-conference tourism attractions: The internationally renowned “Victoria Falls” (known locally as Mosi-o-tunya (‘the smoke that thunders’) are located near Livingstone, a distance of 500 km south of Lusaka, and can be reached by bus or by plane with international onward connections. With breathtaking views of the Aran Islands and Galway Bay, the Cliffs of Moher is one of Ireland’s most popular tourist attractions. Kaminski A, Genschick S, Kei A and Kruijssen F, 2018. The 8 Most Beautiful Places in ZambiaVictoria Falls. When explorer David Livingstone saw Victoria Falls for the first time, he uttered the words “scenes so lovely must have been gazed upon by angels in their flight”.Shiwa Ng’andu Manor. ...Lake Kariba. ...Lake Kashiba. ...Sindabezi Island. ...Blue Lagoon National Park. ...Samfya Beach. ...Nyika Plateau National Park. ... 20 Best Tourist Attractions to Visit in Zambia Sep 10, 2021. Biggest Cities in Zambia: Population: 1: Lusaka: 1,742,979: 2: Kitwe: 504,194: 3: Chipata: ... 25 Best Tourist Attractions to Visit in Tunisia Sep 10, 2021. 25 Best Tourist Attractions to Visit in Uganda Sep 10, 2021. The effects of poaching and climate change are keenly felt In Zambia and Zimbabwe. •The new Zambia Wildlife Act No 14 of 2015 has resulted in the reversion of the wildlife management mandate back to mainstream civil service: –with the Zambia Wildlife Authority becoming defunct and renamed as the Department of National Parks and Wildlife under the Ministry of Tourism and Arts. The water is so clear that you can see fish swimming. Victoria Falls The flagship tourist attractions in the Northern Circuit are the Samfya Beach, Chishimba Falls, Lumangwe Falls, Kalambo Falls and Kundalila Falls; other attractions include the Kasanka National Park, Lake Tanganyika and the Manor House. The upper falls is in Zambia, while the lower portion is on the Zimbabwe side. Zambia Tourist Attractions and Sightseeing (Zambia, ZM, Southern Africa) Until recently, Zambia's tourist attractions have never been widely advertised. The Best Markets in Lusaka, ZambiaComesa Market. A ‘chitenge’ (a colorful-print wraparound cotton fabric) is an important part of a Zambian woman’s wardrobe, as it is used to make outfits for special occasions, as a ...City Market. ...Kabwata Cultural Village. ...Dutch Market. ...Pakati Market. ...Burma Road Tuesday Market. ...JCS Food Market. ...New Soweto Market. ... 3 – It stimulates development. Climatic Seasonality The first geographic factor affecting tourism planning in Zambia is the rainfall regime. In 2005, nature tourism alone (when both direct and indirect effects are included ) contributed nearly 16 percent of Zambian exports , 6.5 percent of GDP, 7 percent of government revenues, 10 percent of formal sector employment and nearly 6 percent of wages. Satguru Travel is a leading Travel Management Company across Africa. There is a Tourism Act and there are steps under way to strengthen the Tourism Council of Zambia. Zambia's South Luangwa National Park is considered the birthplace of walking safaris but its other magnificent parks and reserves are not to be overlooked. Things to Do in Zambia, Africa: See Tripadvisor's 58,573 traveller reviews and photos of Zambia tourist attractions. Mosi Oa Tunya National Park, Zambia's smallest national park (66 square kilometres in total), awaits all that visit this side of the Zambezi River. The length of the rainy season varies from 180 to 190 days in the north to less than 120 to 140 in the south (Lineham 1965). Heritage site. More than 400 avian species call this vast reserve home. Sun International has the most beautiful hotels in Zambia! Legal : The tourism sector is overseen by the Ministry of Tourism and the Zambia National Tourist Board, which licenses tourism establis hments. This is a sleepy beach village of about 7,000 people made up mostly of Wolof, Mandinka, Fula, and Jola tribes. Zambia is tourist destination of the future, for the reasons previously mentioned, but also because business tourism has been growing by leaps and bounds. It lives up to its local (Tongan) name, Mosi-oa-Tunya, meaning “The Smoke that Thunders.” Most visitors stay in the nearby towns of Livingstone, Zambia or Victoria Falls, Zimbabwe. Cascading down to the banks of Lake Kariba in a patchwork of acacia trees, palms, rosewoods and forest... 2. Frank Comito, Caribbean Hotel and Tourism Assn., Fort Lauderdale, Florida, USA. South Luangwa National Park is the most famous safari destination and one of the best places to visit in Zambia, as it boasts among the highest concentrations of wildlife in all of Africa. THE CHALLENGES OF TOURISM INDUSTRY IN ZAMBIA 2018-01-09 - BY ANDREW .B.C NJOVU The author is proprietor of the Northern Walking Safar. Tourism service operators argue that the business The most popular of these are Luanshya in Kitwe and Mufulira in Chingola. Tourism is a growing sector in Zambia. Email … Zambia has more than 2500 lions along with several National parks, waterfalls, lakes, rivers, and historic monuments.Zambia has been involved in several agreements on tourism with neighboring nations like Uganda and Kenya. Zambia Tourism Industry & Arrivals. In addition, Zambia is endowed with a rich and diverse culture resulting in the occurrence of more than 30 colourful traditional ceremonies annually. The Tourism Council of Zambia (TCZ) is a membership-based not-a for-profit intermediary organisation for the tourism enterprises and associations in Zambia. Zambia is commonly regarded as one of the most beautiful, friendly, diverse and unspoilt countries on the entire African continent. 1. n Zambia has seen almost 14% growth in visitor arrivals over the last five years. This is a sleepy beach village of about 7,000 people made up mostly of Wolof, Mandinka, Fula, and Jola tribes. There has been a lot of emphasis placed on promoting international tourism in Zambia, with little attention given to domestic tourism, which is often relegated to being a buffer for the tourism industry’s off-seasons, when there are fewer international guests. Find what to do today, this weekend or in March. Places to Visit in Zambia, Africa: See Tripadvisor's 58,563 traveller reviews and photos of Zambia tourist attractions. The average (of 36 tourist attractions) rating score is … 8. Ability to further connect with some of the industry's best minds and assets. The location of Zambia's primary wildlife and aquatic resources are illustrated in Figure 1. lucrative tourism and hunting industries in Zambia 30]. Sanyang Village and Beach. The Zambia Tourism Master Plan 2018-2038 (ZTMP), which provides the Ministry of Tourism and Arts (MoTA) with the blueprint for national tourism growth, is currently awaiting approval by the Zambian cabinet. Lower Zambezi National Park 127 National Parks By Bushdady2 ... to visit in Zambia is the lower Zambezi an array of... 3. 15 Best Places to Visit in Zambia 1. Zambia’s travel and tourism industry, which has shown signs of healthy growth in recent years, would be impacted significantly by the COVID-19 pandemic. 5 – Economic development and regeneration. There are many places in Livingstone which is the attraction for tourists include Livingstone Museum, Mosi-Oa-Tunya National Park. We have reviews of the best places to see in Ndola. The Livingstone is old capital of Zambia. Sangyang Beach, which is made up of Paradise, Osprey, and Pelican beaches, is considered by many to be the best beachfront in all of The Gambia. Regarded as one of the Seven Wonders of the Natural World and one of Africa’s most astonishing... #2 LOWER ZAMBEZI NATIONAL PARK. In 2019, the industry contributed 7% of GDP (USD 1,701 million) and 7.2% of total employment (469 thousand jobs). Lusaka Find what to do today, this weekend or in March. 8. Zambia receives significantly fewer tourists than might be expected, given its funda-mental endowments. Zambia Institute of Tourism and Hospitality Studies, Lusaka. We have reviews of the best places to see in Zambia. Acknowledged as one of the safest countries in the world to visit, Zambia's welcoming people live in peace and harmony. However, it’s also one of the most dangerous, and one misstep at the edge could result in a 213-metre tumble into the Atlantic. Find Current Travel & Tourism Jobs in Zambia 2022. The upper falls is in Zambia, while the lower portion is on the Zimbabwe side. Few places in Zambia offer birders the diversity and excitement of South Luangwa National Park. Zambia has some of Africa’s best national parks and is home to the iconic Victoria Falls. Source: flickr. Attractions include Victoria Falls - one of the Seven Natural Wonders of the World and a UNESCO Heritage site – abundant lakes and rivers, and wildlife protected areas in the form of 20 national parks and 34 game management areas that together occupy some 10 … A tourism enterprise marketing and promoting the Northern Tourism Circuit. 20 Best Tourist Attractions to Visit in Zambia - Tour Rom. Zambia tourism statistics for was 0.00, a NAN% decline from . online Worst rated: Tourist Attractions in Kalulushi, Zambia. In fact, the Victoria Falls region is almost certainly one of the biggest hot spots on the continent. This hidden-gem quality is exactly why these parks have long been the favourite destination for experienced safari travellers, especially those looking for a more authentic wildlife experience with lower visitor numbers. Things to Do in Ndola, Zambia: See Tripadvisor's 753 traveler reviews and photos of Ndola tourist attractions. 2. Visit top-rated & must-see attractions. Mosi-oa-Tunya National Park. Aside from the majestic Victoria Falls, Zambia has more natural water resources than any other southern African country, including a myriad of other falls dotted across the country, not to mention the famous Zambezi River. Zambia has abundant tourism pro Director, Tourism Department Travel and Tourism is Zambia’s 2018 fastest-growing national economic sector, contributing US$1,846.9MN (ZMK19.4 billion) to national economy, reported WTTC, and 318.9 thousand jobs to the Zambian economy in 2018 while posting a +6.3% Gross Domestic Product (GDP), making it the fastest and bullish economic sector in the country. Tourism Vacancies. Sanyang Village and Beach. Institutions Offering Diploma in Travel and Tourism. -Five credits or better. However, tourism in Zambia is a rich vein of revenues and jobs, and is therefore being unjustifiably neglected. Tourism and tourist attractions in Zambia: Have we fully harnessed the potential in the last ifty years of independence, 1964-2014 Journal of Sustainable Development in Africa 16(8). Livingstone is, without a doubt, the adrenaline capital of Zambia. Overview. Findings Zambia’s Tourism Marketing Strategies The Zambia Tourism Agency (ZTA), the agency entrusted with the responsibility of marketing tourism, targets both domestic and international markets. Diverse to different traditional ceremonies are also tourist attraction in Zambia. [ According to the[32] tourism activity created 44% of employment in the hotel and restaurant industry com- pared to 7% in the mining industry, 99% in agriculture and 66% in manufacturing. The legendary ‘Smoke which Thunders’, Mosi-oa-Tunya is home to some of the most striking... 3. The Policy provides a strategic framework for the sustainable development of tourism in Zambia. Zambia has many areas which are the attractions for tourists. Red-faced yellow billed storks, pelicans and great white egrets wading through muddy waters are easy to spot at the end of the dry season. Mosi Oa Tunya National Park. You can find 141 Tourist Attraction in the country of Zambia and South Luangwa … Now, more than ever, this is necessary. Sanyang Village. Media in category "Tourism in Zambia" The following 4 files are in this category, out of 4 total. TouristLink also has a map of all the tourist attractions in Zambia Discover the best attractions in Zambia including South Luangwa National Park, Devil's Pool, Victoria Falls World Heritage National Monument Site. Copperstone University, Kitwe. Second only to agriculture in its potential impact on the poor and due to its labor-intensive nature and potential for backward linkages (local sourcing of inputs), the growth of Zambia’s tourism industry could have a significant impact on formal and … Top Tourist Attractions In Zambia. Victoria Falls is the standout tourist attraction in Zambia, but there are plenty of other exciting attractions in this wonderful country. Between 1995 and 2007, the number of visitors to Zambia increased eightfold, reaching to 897,000 arrivals. Victoria Falls and Kariba Dam are both major tourist attractions. The Lake Kashiba sunken lakes are one of Zambia ‘s most unusual lakes. Also popular are Luanshya in Ndola and Copperbelt and Luangwa River in … Red-faced yellow billed storks, pelicans and great white egrets wading through muddy waters are easy to spot at the end of the dry season. In particular, there are two opposing views of the realities of Zambia’s tourism industry. Some of the largest and major parks are; Kafue National park. As Zambia’s entry to the Victoria Falls and the surrounding Zambezi region, Livingstone has something for everyone – romantics, adventurers, adrenalin junkies and explorers – with specialist tour operators and guides to make arrangements. Find all course details such as study duration, major subject, course category among others. Tourism makes a significant contribution to Zambia’s economy. In economic terms the travel and tourism industry is able to do three key things: 1- It gives vigour to economies. More about Zambia travel & tourism around the Web: Zambia, the real Africa - Guides to major attractions including Victoria Falls, Zambezi River, Lake Tanganyika and more, what to see and do in Lusaka, Livingstone and around the Copperbelt, directory of hotels, motels, game lodges & private game reserves, maps, photos, travel tips & related links. Africa is still relatively undiscovered as a tourist destination. Find the best colleges and universities in offering Bachelor of Tourism and Hospitality Management in Zambia. Few places in Zambia offer birders the diversity and excitement of South Luangwa National Park. Zambia boasts of 19 National Parks with one of the largest in the world Kafue National Park; and … From the markets and excitement of Lusaka to wildlife-rich national parks like Kafue and South Luangwa, Zambia will not disappoint. Tourism in Zambia Ivy Zambia is a landlocked country in south-central Africa and shaped like a giant butterfly. Now, more than ever, this is necessary. 2 About the Northern Circuit. Apply for Tourism Jobs in Zambia. Blessed with awe-inspiring natural wonders, an abundance of wildlife, huge water bodies and vast open spaces, Zambia offers unforgettable holidays exploring the real Africa. Today tourism products competition and travellers from Europe and America to Africa will choose South Africa and extend to Livingstone or Victoria Falls in Zimbabwe. Among others, the article comes to the conclusion that in addition to assistance, the Zambian international ... a decrease in tourism, dried out rivers, the risk of Victoria Falls to dry out, and an increas ed Looking for Latest Jobs in Zambia. the Zambia Tourism Agency. From Victoria Falls, one of the new Seven Wonders of the World to Lochinvar National Park, famed for the vast number of bird species that can be seen on foot, South Luangwa National Park in the east is the top spot for a safari, housing the largest concentration of wildlife in all of Africa. Zambia’s game reserves provide pristine sanctuary to a wide variety of wildlife, and boast some of the best game viewing opportunities in the world. The country has been blessed with spectacular natural and cultural resources and the Zambian people are extremely hospitable and peaceful. Zambia tourist attractions such the mighty Victoria Falls can be combined with other popular Zambia tourism pastimes such as a safari to the Kafue National Park, South Luangwa and Lower Zambezi National Parks. Duration: 3 years. This ecological frontline is manned by innovative, but under-funded conservation units, with tourism supporting the survival of some of Africa’s rarest species. What are the objectives of tourism? South Luangwa National Park. To know more about the places to see in the bounteous land of Zambia, read on. Read More. The objective is to get longer stays in Zambia. We have reviews of the best places to see in Zambia. Things to Do in Zambia, Africa: See Tripadvisor's 58 546 traveller reviews and photos of Zambia tourist attractions. Tourism in Zambia Zambia recorded a total of 502,000 tourists in 2020, ranking 127th in the world in absolute terms. Despite having strong nature tourism attractions, Zambia trails … 1.2 A core issue for tourism in Zambia . Submit CV ZAMBIA’S TOURISM OVERVIEW ZAMBIA’S TOURISM OVERVIEW n In Southern Africa, South Africa is the leading regional tourism destination (41% of SADC arrivals in 2015) n Botswana and Zimbabwe in second place (9% of arrivals in 2015). The Council was established in 1997 to coordinate the activities of the private sector in the tourism industry. 25 Best Tourist Attractions to Visit in Niger Sep 10, 2021. That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. Tourist attractions in North-Western Province, Zambia (2 P) Tourist attractions in Northern Province, Zambia (8 P) S Tourist attractions in Southern Province, Zambia (8 P) W Tourist attractions in Western Province, Zambia (3 P) Sanyang Village. Tourism Jobs . Zambian tourism is underperforming, both in relation to other countries in the region and in relation to its own potential. There are 5 tourist attractions in Kitwe a city just 33 km from Kitwe and 2 tourist attractions in Chingola which is 52 km distant. Activities. Commercialization and upgrading in the aquaculture value chain in Zambia. Chingola, 4. 10 Victoria Falls. The legal framework within which the tourism industry operates is sound, Zambia tourism statistics for 2019 was 820,000,000.00, a INF% increase from . Availing quality-assured services from Satguru Travel Ndola, and more...... home Hospitality Management in 2022... 546 traveller reviews and photos of Zambia, tourism in Zambia acacia trees, palms, rosewoods forest. The Lake Kashiba and Mufulira in Chingola not-a for-profit intermediary organisation for the tourism enterprises associations... 141 tourist attractions to Visit in Uganda Sep 10, 2021 Zambia # 1 Falls! Zambian people are extremely hospitable and peaceful is also one of the Northern walking Safar 1. Zambia! Tcz ) is a major and growing industry in Zambia is commonly as! 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