The Designer Showrooms at Store Studios, 180 Strand showcased pieces from new designers and established brands alike. Ethical Swedish brand Hargreaves Stockholm’s collections turned heads, made from Fairmined Eco gold and non-mined diamonds and gemstones. Our favourite piece was the Freyr ring which comprises a large orange solar-created sapphire set in red gold and diamonds.
![©HargreavesStockholm_Freyr_E_3000 Hargreaves Stockholm](https://jfwmagazine.com/wp-content/uploads/2017/09/©HargreavesStockholm_Freyr_E_3000-500x500.jpg)
![JFW Hargreaves Stockholm Hargreaves Stockholm](https://jfwmagazine.com/wp-content/uploads/2017/09/JFW-Hargreaves-Stockholm.jpg)
YOKO London featured its contemporary and innovative pearl pieces, focusing on embellished ear cuffs, statement necklaces and multi finger rings, highlighting its style of the new way to wear pearls.
![JFW Yoko 1 Yoko London](https://jfwmagazine.com/wp-content/uploads/2017/09/JFW-Yoko-1.jpg)
![JFW Yoko 2 Yoko London](https://jfwmagazine.com/wp-content/uploads/2017/09/JFW-Yoko-2.jpg)
New British fine jewellery designer Natalie Perry showcased her debut Floral Fragments collection. Inspired by the faded beauty of Indian palaces, the stunning collection comprises delicate filigree blooms of Fairtrade Gold accented by a smattering of white diamonds.
![Natalie Perry, Floral Fragments, Straight Gemstone Flower Ear Jackets, £2,600 Natalie Perry Jewellery](https://jfwmagazine.com/wp-content/uploads/2017/09/Natalie-Perry-Floral-Fragments-Straight-Gemstone-Flower-Ear-Jackets-£2600-500x500.jpg)
![Natalie Perry, Floral Fragments, Straight Petal Ear Jackets, £2,250 Natalie Perry Jewellery](https://jfwmagazine.com/wp-content/uploads/2017/09/Natalie-Perry-Floral-Fragments-Straight-Petal-Ear-Jackets-£2250-1-500x500.jpg)
Rose Carvalho’s Lenses collection mesmerised with Brazilian quartz cut like lenses in the shape of a cabochon to reveal the magical distortions of the mandala and the moon’s surface.
![JFW Rose Cavalho Rose Carvalho](https://jfwmagazine.com/wp-content/uploads/2017/09/JFW-Rose-Cavalho.jpg)
![JFW Rose Cavalho 2 Rose Carvalho](https://jfwmagazine.com/wp-content/uploads/2017/09/JFW-Rose-Cavalho-2.jpg)
Within the same space, the Rock Vault galleries hosted an array of cutting-edge pieces from this season’s selected designers. Pops of coloured gemstones sat amongst shimmering opals and elegant feather motifs in Daou’s Phoenix collection, reminiscent of the brand’s iconic designs from the 1970s.
![Daou Jewellery Daou Jewellery](https://jfwmagazine.com/wp-content/uploads/2017/09/Daou-Jewellery-500x500.jpg)
![Daou Jewellery (2) Daou Jewellery](https://jfwmagazine.com/wp-content/uploads/2017/09/Daou-Jewellery-2-500x500.jpg)
Completedworks presented its signature Pillar collection of disintegrated marble columns highlighted by sparkling diamonds, alongside piece from the edgy Dystopia collection.
![Completed Works Completed Works](https://jfwmagazine.com/wp-content/uploads/2017/09/Completed-Works-500x500.jpg)
![Completed Works 2 Completed Works](https://jfwmagazine.com/wp-content/uploads/2017/09/Completed-Works-2-500x500.jpg)
Down the road at London Fashion Week’s old stomping ground, Somerset House, The Jewellery Room hosted a diverse selection of fine jewellery brands. Sarah Ho showed her art deco style Fortunei collection of intricate lattice filigree which depicts the leafy Chinese Palm that influenced the collection, contrasted by striking green jade and baguette and round diamonds.
![Sarah Ho Sarah Ho](https://jfwmagazine.com/wp-content/uploads/2017/09/Sarah-Ho-500x500.jpg)
![Sarah Ho (2) Sarah Ho](https://jfwmagazine.com/wp-content/uploads/2017/09/Sarah-Ho-2-500x500.jpg)
Danish brand Ole Lynggaard Copenhagen presented its special collection of Wild Rose pieces designed by Charlotte Lynggaard. Our top pick was the Wild Rose Brooch which is a celebration of modern statement jewellery featuring a slender stem, adorned with 90 pave diamonds and satin gold petals. London proves once again its the home of originality and creativity, leading the way in new jewellery design.
![Ole Lyngaard1 Ole Lynggaard](https://jfwmagazine.com/wp-content/uploads/2017/09/Ole-Lyngaard1.jpg)
![Ole Lyngaard Ole Lynggaard](https://jfwmagazine.com/wp-content/uploads/2017/09/Ole-Lyngaard.jpg)