While Samer Halimeh has its headquarters on New York’s Fifth Avenue, it is yet to open a store there, although it has plans to do so in the next five years – as well a boutique in Hong Kong. It also has a store in Riyadh, which opened in 2010 and has served members of the Saudi, Brunei and Abu Dhabi royal families, and a store in Kuala Lumpur that opened in 2014. The jewellery house also runs pop-up boutiques in Cannes, Monte-Carlo and Courchevel throughout the year.
Talking of the new location, Halimeh said: “Our new London flagship store enables us to showcase our complete collection. We chose London because it is a premier world city which serves as a hub for Europe, Scandinavia and Russia and benefits from luxury brand shoppers from the Middle East, India and Africa.”