By Frances Hopes
On 7 April, Swiss luxury jewelry and watch Maison, Chopard announced a collaboration with global superstar Rihanna. As a style icon known for her bold and modern choices, the RIHANNA ♥ CHOPARD Joaillerie collection captures her unique vision and spirit.
Rihanna and Caroline Scheufele, Chopard co-president and creative director, worked closely together to combine their creativity and passion to develop a Joaillerie collection that blends urban chic with classic glamour.
Inspired by her effortless confidence infused with strength, the limited edition RIHANNA ♥ CHOPARD Joaillerie collection is defined by minimalist geometry and sharp, clean lines. A synergy of urban modernism and pure design gives Chopard’s classic Ice Cube shape a powerful sense of self and introduces new designs and coloured ceramic into the line.
Linear rectangular motifs link frosty rose gold cubes with solid ceramic blocks in a colour personally selected by Rihanna: Jungle Green. Crafted from 18ct rose ethical gold certified Fairmined, the nine-piece capsule collection will be available with icy polished or diamond-set gold cubes.
“I have always been in love with Chopard’s exquisite jewellery, so to actually design collections with them is something I still can’t believe,” says Rihanna. “It was a really incredible process and I learned so much! I can’t wait for everyone to see it.”
Caroline Scheufele added: “Rihanna and I collaborated closely on this collection so you can feel her unstoppable energy, strong creativity, and inherent sense of design in every piece. With her unique style, she redefines the way people see and wear jewellery.”
The collection was first revealed in April 2017 with the release of a global advertising campaign. Pieces will be available in June in Chopard Boutiques while pre-orders online at www.chopard.com/us/rihanna-loves-chopard started on Friday 7 April.
