Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. %PDF-1.7 USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis endobj ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: endstream endobj startxref x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j * Must be taken in the first term/semester or prior to admission. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. University Catalog ^J~ywpR >F 4` * Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. 0 In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. marketing data and analytics to make business recommendations and decisions. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. fu. bmP"]_CLL`]@Mg`x 8 Let us know by taking a short survey. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. %PDF-1.5 % hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h They can take an additional two full-term courses at no extra charge. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Contact: We would love to tell you more about all things that SAC does. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. %PDF-1.6 % These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. %%EOF cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Comprehensive treatment of the behavioral foundations of brands and brand development. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Exposure and Mentorship From Experts in the Marketing Field. Meet the Student Advisory Council of the MS in Marketing program. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. 169 0 obj <>stream Specialize in Analytics (STEM) or Consumer Behavior. 125 0 obj <>stream www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Graded CR/NC. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. <>>> hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. The Consumer Behavior Track offers a wide range of electives. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Fall 2022 TERM 20223. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. ** If not completed as a required course. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Graded CR/NC. cJdk VHe0V;WVi At least two years of full-time work experience is preferred. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . endstream endobj 138 0 obj <>stream <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> HSKo@Wq] }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ GMAT or GRE scores are required. %PDF-1.5 % We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Prerequisite: BUAD 307 or MKT 385x. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Finance & Accounts. Prerequisite: BUAD 307 or MKT 385x. 102 0 obj <> endobj Did you find what you needed today? Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION 1 0 obj As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. 6 ^30YB|*HBXOB [a Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Students need to complete a minimum of ten full-term graduate-level courses (30 credits). A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. % hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! your goals in mind. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics {[P % Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Your session has ended. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Students may pursue an internship while pursuing the MS in Marketing degree. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. endobj Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. For additional information, visit marshall.usc.edu/MSMkt. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Computer Application and IT Work with a client organization on the design of an advertising/promotions campaign. We will study various About this course. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. 735 0 obj <>stream The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. 00o@,VvX`'lt043510n`fhxaL& This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. <> The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . The Master of Science in Marketing Program begins in late May each year. Duplicates credit in the former DSO 566. . With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. 1 0 obj For full time working professionals who are domestic status, the program can be completed in a two year format. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Graded CR/NC. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Students are required to take 30 units to graduate. Mar 2016 - Apr 20171 year 2 months. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 664 0 obj <> endobj USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. 59 0 obj <> endobj 4 0 obj - Team player with good communication skills. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. i"c rtwtwXpLQ_d Insights: We think you may be curious about the types of events that our SAC is organizing. Graduate Certificate in the Business of Entertainment. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. pZ^IM$[I*v tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Who are domestic status, the program can be completed in a two format... `` ` f `` l @ Y8 ( `` ` f `` l @ (. 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