strengths and weaknesses of change4life

There will be a Health Watch network where feedback will be gathered from patients. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. (Department of Health (a), 2010), The steps that Change4life support will help people to improve health and their diet for example by swapping sugary food for healthier alternatives, cutting down on portion sizes and putting a limit on snacks. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. WebIdentifying your strengths and weaknesses can be extremely valuable. 779 0 obj <> endobj 2.) hbbd``b`V+S$ H FWH$ Content on Diabetes.co.uk does not replace the relationship between you and doctors or other healthcare professionals nor the advice you receive from them. Food and Beverage News decided to investigate these questions. Change4Life campaign targets calories but misses key messages The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. WebLaunched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. We're here to answer any questions you have about our services. In a study conducted by Professor Nick Finer of the Royal College of Physicians showed that in France similar measures led a drop of 2.6% in overweight children from 2000 to 2007. They also stated that the GPs do not have enough power to see any changes in the system. Registered office at Floor 14, 10 York Road, London, SE1 7ND. Shaun Bowen of B&B Studio had this to say: The advertising campaign for Change4Life uses shock tactics to focus our attention on the hidden nasties in our favourite foods. External strengths from the environment can include a strong connection to family, positive community relationships, and access to community resources. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Webmike vernon royal household; are there snakes in gran canaria; shooting in laurel, md yesterday. The changes in the NHS are complex and are mainly to do with management although Andrew Lansley the health secretary has ensured that patients are at the heart of the changes. I (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. There is much to welcome in today's Change4Life social marketing campaign; not least that it tries to avoid hectoring people about their weight. The research that has shaped the campaign has found just how poor much of our food knowledge and culture is something that politicians needed to know. RZ$101220Mw;@ . The research that has shaped the campaign has found just how poor much of our food knowledge and culture is something that politicians needed to know. Change4Lifes latest alcohol campaign aims to raise awareness of the health risks associated with drinking too much and urges people to check their drinking and take steps to cut down. Other criticisms are that the White Paper was a waste of time and a waste of money. The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. WebWe have a single aim: to motivate and support millions more people to make and sustain changes that will improve their health. In 2022, Reckitts brand investment increased by 5.7% while like-for-like revenue grew 7.6%. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. The proportion of men who smoke has risen since the ban while there has been no change among women. Therefore, a child watching their parents choose a snack for themselves based on whats on the back of the packet will be ingrained into their memories, and may develop into unhealthy eating behaviours in the future. It has been stated that it will be difficult in shifting the focus this way. However, some promotional activity has stalled over health organisations concerns regarding companies use of sub-brands on food packs in case it is seen as a health mark. The Change4Life umbrella brand is not allowed to be used by partners on products in order that people are not misled. However, the DoH says it is confident its strategy has the backing of health professionals and points to the positive reactions of the academics who peer reviewed the strategy ahead of its launch. Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! It will go the criticisms that the proposed changes have received and also the positive points that have been received. (Department of health, (b) 2010), A Change4life van is used by the Healthy Lifestyle team to deliver cooking sessions to help at-risk families learn how to cook simple, low-fat meals. And the same companies are currently cocking a highly calculated snook at the government's efforts to get them to use the most effective form of nutritional labelling of food: traffic lights. Webstrengths and weaknesses of change4liferonny jackson wichita falls Africa -China Review Africa -China Cooperation and Transformation. For intervention-there will be integrated education and service delivery. We're here to answer any questions you have about our services. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? endstream endobj startxref The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. Together, we can deliver more effective campaigns and ensure our public health messages reach the people who will really benefit from them. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. For the vast majority of people in the UK, particularly those that are overweight or otherwise at a heightened risk of type 2 diabetes, consuming sugary drinks is a waste of calories as these drinks are high calorie and carry no nutritional value in terms of vitamins and minerals. The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. But do campaigns like these really work? Instead there will be a NHS independent board who will oversee the GPs. Jarvis says guidance on sub-brand use will be published shortly. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. Health director James Gubb stated that the NHS is facing the most difficult financial times in its history and that it is not the time to change structures but its better to get behind the difficult decisions PCTs will have to make. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. Additionally, although it is a guide for the parents to follow, hence children are not directly urged to calorie count, kids are susceptible to parent habits and will pick up on their behaviours. Changing health behaviors can require effort, money, and time. The online comparison site is splitting its marketing function in two, with Tom Wallis to take on leadership of both customer and performance marketing. However, it is what is needed as it could change behaviour. Other criticisms are that the White Paper was a waste of time and a waste of money. Conflict resolution. There is also a maximum of 2500 if the person who manages the premises or vehicles fails to prevent smoking. If GPs do under perform they will be financially penalised as a proportion of their income. [2] Public Health England, 2015. But a survey conducted for the Change4Life campaign found many parents unsure of what makes up a healthy breakfast for their children. The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. It has gone through the strengths and the criticisms of the changes. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. Firstly, there is a common misconception that foods can be categorised into bad and good foods, with bad foods including crisps, cakes, chocolate etc., and good foods including vegetables, yoghurts, nuts etc. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. Extremely The first phase of the campaign was focused on contraception and the choices available. Patients already have a choice on what hospital they want to go to but the choice is now extending to GPs. This is more problematic with the poor as it is said that poverty is the main risk factor for illnesses. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. The NHS document will go through the changes that are going to be implemented in the NHS. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. Ability to perform under pressure. All children are different and will need varying amounts of food they might naturally be a bit bigger, or smaller, or have more muscles, or be more sedentary, or Study for free with our range of nursing lectures! Looking at the criticisms and the strengths of the agenda it has to be put forward that after all the years spent on interventions and other campaigns supporting people to change behaviour will the personal responsibility agenda work? This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. Please see below the areas of interest that I would like information on. The NHS document will go through the changes that are going to be implemented in the NHS. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. A key focus of the campaign is the promotion strength in children Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. There is very little independent evidence that social marketing is more effective than other methods of improving our health. But a criticism that has been put forward is that change4life could be flawed from the start. The Liberal Democrat Health spokesman Norman Lamb stated stark figures which demonstrate the governments strategy on smoking has not been successful. Time management abilities. Webstrengths and weaknesses of change4life. It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. [1] Change4Life, 2017. There are now penalties and fines for those who do not abide by the law, some of these fines are as follows: if someone is caught smoking in smoke free premises or in work vehicles will have a fixed penalty of 50 or a maximum of 200 if they are convicted by court. For protection-there will be contraceptive choice, carrying condoms or access to condoms. The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. The whole idea that low calories = healthier food is complete rubbish, and does not teach children anything about proper nutrition. (Department of Health, 2010), The Change4Life campaign started in January 2009 and started by targeting young families with children aged 5-11 years. Disclaimer: This essay has been written by a student and not our expert nursing writers. Change4Life is the Department of Healths national public health campaign, which began in January 2009. A key focus of the campaign is the promotion of physical activity to both adults and children. In summer 2015, the Change4Life campaign will focus on promoting physical activity to children aged 5 11 years. The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. (Waters, 2009), The campaign gets their information across by using the television, radio and the press. All rights reserved. (Hadley, 2009), Statistics have shown that teenage pregnancy rates have fallen, according to data collected from the Office of National Statistics there was a fall of 3.9% of pregnancy rates of girls under the age of 18 in 2008 while pregnancy rate for under sixteen year olds fell 7.6%. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. since 2003, Your NursingAnswers.net purchase is secure and we're rated The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK (Martin, 2008), Now in America the district officials have said that the best way to get young people to stop smoking, is to use bar and nightclub scenes and advertisements that show men and women in sexually suggestive poses. 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